Lisa McKnight
Credited with leading the transformation of Barbie, under Ms. McKnight’s leadership, Barbie was the #1 Global Toy Property for 2020 and 2021 and the #1 Global Doll Property for…
EP 39 – Lisa McKnight – The Boss Behind Barbie; The Movie, the Brand, Mattel & Motherhood!
Lisa McKnight, Executive Vice President and Chief Brand Officer at Mattel is the driving force in transforming the Barbie brand and gives us an exclusive behind-the-scenes look at the Barbie movie…